Many people, including myself from time to time, use the terms public relations and marketing interchangeably. While there are many similarities, it’s important to know that they are separate fields with separate programs of study. Defining Public Relations Public Relations is the management function that establishes and maintains mutually beneficial […]
You may have noticed that I now have the initials APR behind my name. APR stands for Accreditation in Public Relations and it is an internationally recognized professional designation that fewer than two percent of public relations practitioners possess! I had been working toward this goal for about two years […]
WordPress is a popular content management system (CMS) for websites these days and for good reason. Below are the top reasons why I use it for my own website, and for my clients too! Please keep in mind that I’m referring to the dot org version, not dot com. For […]
If your website needs a make-over or if you’re starting from the beginning, this list of the top things to consider when designing a website is going to be super helpful. Audience: The absolute first and most important thing to consider is your audience! Who do you want to visit […]
If you just paid someone to create or redesign a website for you, the last thing you want is for it to slip into a state of appearing outdated or having irrelevant and inaccurate content. The good news is that there are easy ways to keep your website fresh and […]
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